If you want to make a splash and attract attention from potential attendees, you need to think outside the box – or in this case, outside the page.
Billboard advertising is incredibly effective for reaching a large audience and generating interest in your event. And with a little creativity, you can use billboard advertising to increase the event audience and stand out from the crowd and make your event one that people won’t forget soon.
Billboard advertising is a powerful marketing tool to increase awareness and interest in any event.
Billboard and radio ads could prove a winning combination. Advertising events using billboards is a proven method of getting visibility. Still, traditionally, advertising outdoors has not been an easy or cheap option.
To top it off, many sponsors may also be using mobile billboards to get exposure that will help promote their events or organizations even more. Billboards create awareness like no other medium of outdoor advertising and improve the chances of success for any major event. Whether you are hosting a concert, conference, sports event or something else, using a billboard to promote your event builds excitement and interest in the event. You could partner with your billboard company to broadcast images from an event where attendees use a hashtag you created.
Businesses looking to create greater brand awareness or promote a particular retail location will do better using billboards. Outdoor advertising can still be a powerful way of building brand awareness and engaging customers. One company offers only billboard ads, and you can even look at their Digital OOH examples to get an idea of how these campaigns could look.
Traditional billboards display a single marketing message for a booking period of two weeks or more so that you are maximized in terms of both your reach and the return you get from your total investment. Billboards can use just a single creative concept and are only available for the duration of your billboard lease, typically four-week or more. While digital marketing will help boost an upcoming community event.
1. Billboard advertising to increase any event audience.
Marketers and event organizers look for a reliable way to promote there events for more promotion among there target audience. One of them is promortion through billboards.
1.1 Planning for your event's billboard
The planning for your event’s promotion should begin a few months in advance. This provides you plenty of time to select an agency for outdoor advertising, prepare your text, and create your advertisement. Starting early also guarantees that the people who will attend your event best are aware of it.
When planning for your event’s billboard, remember a few things.
a. You’ll want to ensure that the billboard is in a high-traffic area so potential attendees will see it.
b. You’ll want to ensure that the billboard is designed to grab attention and stand out from the other billboards.
c. You’ll want to ensure that the billboard’s message is clear and concise so potential attendees can quickly and easily understand what your event is about.
If you carry these points in mind, you’ll be well on your way to creating a successful and effective event billboard.
1.2 Advertise on multiple billboards
Billboard advertising is a great way to increase awareness for any event. By advertising on multiple billboards, you can reach a wider audience and significantly increase the number of people aware of your event.
When selecting billboards to advertise on, it is important to consider the location of the billboard as well as the size and visibility of the sign. You will want to choose billboards in high-traffic areas where potential attendees will likely see them. Additionally, larger signs will be more visible and reach more people than smaller signs.
It is also important to consider the timing of your billboard campaign. If you are advertising for an upcoming event. In that case, you will want to make sure that your ads run in the weeks leading up to the event so that potential attendees have ample time to learn about it and make plans to attend.
Few ways to go ahead with multiple advertisement options:
a. Distribute flyers and posters
In addition to advertising on billboards, you can reach potential attendees by distributing flyers and posters in high-traffic areas. This can be a great way to target specific neighborhoods or demographics that you are hoping to reach.
When distributing flyers and posters, it is important to ensure they are high-quality and eye-catching. Additionally, you will want to include all the relevant information about your event. Hence, potential attendees know what it is and when it is taking place.
You can also use flyers and posters as an opportunity to promote any discounts or special offers that you are offering for your event.
For example, you could offer a discount for people who purchase tickets in advance or those who bring a certain number of friends.
b. Create a social media campaign
Social media is a powerful marketing tool that can be used to reach a large number of potential attendees for your event. By creating a social media campaign, you can share information about your event with your followers and encourage them to spread the word to their networks.
When creating a social media campaign, it is important to consider which platforms will be most effective for reaching your target audience.
1.3 Don't miss CTA
This refers to an advertisement’s ability to trigger further behavior from your audiences, such as more brand interaction or a direct online or in-person purchase.
By using billboard advertising, your event audience doesn’t miss your call to action (CTA). By placing a billboard near your event venue, you can ensure that potential attendees will see your CTA and be reminded to buy tickets or register for the event. Plus, using a creative and eye-catching design, you can ensure that your CTA stands out from the rest of the event advertising.
At the same time, you must make sure that your advertisement has the relevant details that help you achieve this goal, such as the event’s time and date, its location, and the organizers’ contact information.
On a similar note, whether you’re printing a billboard or a bus stop poster, you’ll also need to ensure that this information is prominently shown in the advertisement. Make sure that neither of them limits the effectiveness of your advertisement nor detracts from your contact details.
1.4 Choose the target audience and location.
When planning your event, it’s important to consider your target audience and where they are located. This will help you determine the best way to reach them with your advertising.
If you’re trying to reach a local audience, billboard advertising is a great option. You can choose a location near your event venue, or in an area your target audience is likely to frequent.
Billboard advertising can also effectively reach a wider audience, depending on where the billboards are located. If you’re advertising in a major city, you’ll have the potential to reach thousands of people. However, if you’re targeting a smaller town or city, you may only reach a few hundred people.
Regardless of your target audience or location, billboard advertising can increase an event’s audience. By carefully selecting your target audience and location, you can ensure that your advertising reaches the right people and has the biggest impact possible.
1.5 Designing simple and attractive ad
When it comes to designing an effective billboard ad, simplicity is key. You want your ad to be eye-catching and easy to read, so avoid using too much text or complex graphics. Instead, focus on creating a clean, attractive design that will capture attention and make your event stand out.
If you’re not sure where to start, try using a template or hiring a graphic designer to help you create a professional-looking ad. Once you have your design ready, proofread it carefully before sending it off to be printed. With a little planning and creativity, you can create an impactful billboard ad that will help increase attendance at your next event.
Few key factors to keep before designing a billboard-
a. Keep it simple
When it comes to billboard advertising, less is more. You only have a few seconds to capture someone’s attention as they drive by, so your ad should be simple and easy to understand at a glance. Use short, concise text and strong visuals to make your point quickly and effectively.
b. Use eye-catching visuals
Since your ad will compete with many other visuals, it’s important to use eye-catching and attention-grabbing graphics. Bright colors, bold fonts, and interesting images will all help to make your ad stand out. Make sure not to go overboard – too much visual clutter can make your ad harder to read.
c. Highlight what’s unique about your event
What makes your event special? Make sure to highlight the things that appeal to your target audience in your ad copy. Are you offering something that nobody else is? Are you bringing in a big-name speaker or performer? Let people know what they can expect if they attend your event.
1.6 Use Digital Billboards
Digital billboards are becoming a popular way to advertise. They are highly visible and can be seen by people driving by. You can use them to advertise your products or services. You can also use them to promote special events or sales. Digital billboards are a great way to increase the audience for any event. They are eye-catching and can be designed to target a specific demographic.
Billboards are one of the most effective ways to reach potential customers. They have a wide reach and can be seen by people from all walks of life. Billboards are also a great way to build brand awareness. When people see your billboard, they will remember your company name and what you offer. This can help you attract new customers and grow your event audience.
Here are some tips for using digital billboards to increase the audience for your next event:
a. Make a marketing plan in advance. Decide what you want your digital billboard to say and when you want it to run.
b. Make sure your billboard is visible from the road. Choose a location that gets much traffic and ensure the billboard is well-lit.
c. Use images and videos. People are more likely to notice an eye-catching image or video than text alone.
d. Be clear and accurate in your communication. You only have a few seconds to grab people’s attention, so be sure your point is obvious and understandable.
e. Target your audience. When planning your campaign, think about whom you want to reach with your message. Then, design your billboard accordingly.
Following these tips, you can use digital billboards to increase your audience for any event!
Conclusion
Traditional marketing strategies like outdoor media ads and internet advertisements may do so much to promote awareness about your event. Billboard advertising is a great way to increase your event’s audience. By following the tips in this article, you can ensure that your billboard campaign successfully reaches as many people as possible. If you’re looking for a way to boost attendance at your next event, consider using billboards to get the word out.
