Geo-fencing services combined with mobile and outdoor advertising can increase effectiveness at a cheap cost. They are giving marketers and advertisers a very efficient way to promote local companies while spending less on expensive web ad purchases.
Surprisingly, the pairing is used sparingly, given OOH’s long history of working with neighborhood businesses and geofencing’s ability to target promotional ads effectively. Especially in light of the valuable conversion tracking that may be gained through fundamental location-based monitoring analytics.
1. The New Way to Market Your Business.
Geofencing is a location-based service that utilizes the GPS, Wi-Fi, or Bluetooth signals from cell phones, to create a virtual barrier. Geofences are invisible boundaries with well-defined parameters within which geographical points are located.
The technology is used in consumer products such as mobile applications and marketing promotions. It is a marketing tactic that uses the geographical location of mobile customers to deliver relevant and personalized messages.
Geofencing is a technique applied to smartphones, tablets, and computers that uses location data to determine the user’s geographical proximity. It is used in many ways, such as sending alerts near a store or displaying prices in your local currency.
Geofences can be used for many uses, such as:
- Tracking the location
- Finding your lost phone
- Sending information about the nearest store for customers who are shopping in your area.
Geofencing might target users with alerts, promotions, or coupon offers based on their proximity to a particular site or event. Some merchants even employ it as a weapon against rivals, persuading clients to patronize their establishment instead.
2. Reach Your Target Audience at the Right Moment.
To attract customers, a virtual geofence is built around a particular site, such as an event, mall, market, or neighborhood. When someone enters a geofenced area with their smartphone and Bluetooth turned on, they may be targeted there and then or later when they use their phones to browse the internet. Because GPS technology records the user’s mobile device ID, it is conceivable. The advertiser has reserved the geofencing advertising with a service provider; they view the advertiser’s advertisements.
Working with a skilled service provider makes what appears to be a complex and technologically involved exercise simple. The procedure to put up a geofenced advertisement is as follows:
- Your business launches a geofence ad campaign and sets up a geofence in a predetermined and fixed geographic area.
- Using GPS technology, the IDs of people’s mobile devices are recorded as they enter the geofence.
- Your business starts sending out push notifications, search or display adverts, and in-app advertisements using these IDs.
3. Bring the benefits of geofencing marketing
Geofencing is a marketing strategy to reach potential customers as they enter or exit specific geographic locations. Geofences are usually set up around points of interest in a particular area. It can be used for both online and offline marketing purposes.
The benefits of geofencing are increased customer interaction through more relevant and timely marketing, better ROI and higher customer satisfaction rates. Geofencing also allows companies to build stronger relationships with their customers by making them feel special and creating trust between the two parties.
- Alerts & Promotions: Geofencing, which enables businesses to tailor advertisements to a particular audience based on users’ location data, is a popular method for merchants to send in-store promotions as customers enter the store.
- Social Media Interaction: Geofencing creates virtual borders for location-based promotional filters, stickers, and other shareable content on social media networks.
- Audience Engagement: By getting to know your target market better, you can deliver relevant, persuasive advertising. For instance, event planners for concerts, festivals, or fairs may utilize geofencing to interact with the audience by soliciting social media posts or disseminating details about the occasion or location.
- Geofencing can increase the return on investment for advertisers: Geofencing is the process that identifies physical geographical boundaries, such as what stores are close to a target area, and targets those specific devices with marketing campaigns. Geofencing converts are advertising exposure into more opportunities and conversions, improving the ROI.
- Targeting: These campaigns can be more effective than traditional digital marketing because they tailor the messages to a specific region instead of reaching out to everyone. Geofencing can also encourage people to visit local stores because of discounts or promotions, and it could also help boost sales.
- Geofencing is an advanced form of mobile advertising: It differs from other forms in that it can provide geographical-based marketing to specific individuals rather than broad, general messages. With geofencing, you don’t have to worry about targeting the wrong audience or spending money on creating ads that people will never see. Your message will only be sent to customers who fit your target criteria.
4. What can you do better with geofencing?
Geofencing is a location-based service that sends tailored messages and promotions to customers when they enter a specific region or area. Geofencing uses real-world locations to enable people to engage with brands, stores, and other organizations.
- It enables brands to create physical boundaries near their place of business, which marketers and influencers then use to push messages or special offers to people who have downloaded the app in that region.
- Geofencing can be used to improve customer engagement and increase customer loyalty by using geofence-based notifications.
- It is a mechanism to determine the position of a device or person. It can also detect when that person enters or leaves a specified area (e.g., city/store).
- It enables companies to offer promotional deals or discounts based on where their customers are.
- It is effective because it provides customers with the information they would not have otherwise had access to.
- It is more cost-effective than other marketing techniques because it only targets potential customers in the area and doesn’t waste money on customers who are nowhere near the store.
- Geofencing is a technology that can help you with tasks for your business, such as tracking whether the customer has visited your store and sending push notifications.
The ultimate goal is to create a high-quality, customized experience for every customer.
5. Geofencing: The most popular marketing technologies
Geofencing has been one of the most popular marketing technologies since the invention of smartphones. It is a technique to reach people in their vicinity. This way, marketers can be sure that they are reaching customers who are likely to buy their products.
With smartphones, you can connect with your audience in novel ways, increasing your revenue to unprecedented heights. This is so that consumers can receive advertisements based on their location, which can be as precise as 1000 square feet, thanks to geofence marketing.
Geofencing is a marketing technique that uses technology to target specific customers in a geographical area. It uses mobile and GPS technology to send push notifications, alerts and messages to customers in nearby areas. It is often used for retargeting campaigns by businesses that have already established contact with a customer or for engaging prospective customers visiting a particular location.
The benefits of geofencing are that it allows marketers to make their content more relevant and timely. Moreover, it also helps ensure that messages reach the right people at the right time.
This technique is becoming more popular as businesses leverage it for various objectives, such as generating leads, improving customer service, or attracting new customers locally.
6. Ways to set up your ads with Geofencing.
Companies can create virtual perimeters as large as one square mile or as small as one block, depending on what they want to advertise and the specific messages they want to broadcast.
A geofence, or virtual perimeter around a place, defines a geographic area and detects if a person enters that perimeter. The benefits of this technology are that it will allow businesses to target the people they want to reach in different locations more accurately. Geofences can be set up as circles or boxes. They can be defined by GPS coordinates, addresses or other coordinates by street name.
Geofence ads allow companies to advertise in areas with high foot traffic, like malls and college campuses, but also in more exclusive areas, such as airports and office buildings.
Some businesses even utilize geofence technology for residential neighborhoods with a large number of home buyers who may be interested in purchasing new homes near their residences.
Geofencing ads are around the corner. This is an up-and-coming advertising technique utilized in mobile marketing. It has been used to create virtual boundaries around business premises to track employee movements so they can automatically clock in and out of different shifts.
It has recently become popular because it’s been used for location-based searches on map apps such as Google Maps.
Geofencing ads are an emerging trend in advertising technology. They can be set up by consumers themselves or in partnership with a marketing company.
While geofencing is becoming increasingly popular, many still need to learn about its potential and how it works. It’s not just for location-based advertising anymore! With advancements in the field of technology, geofencing has become one of the most innovative ways to target customers with ads that are more personalized than ever before.
With geofences, companies can serve their customers with ads based on their location at a specific time and even push notifications when they pass by a specific area.
Geofences have also been used to help enhance customer service to ensure that customers will never miss out on what the company offers, even if they are miles away from home. More and more companies are embracing this latest innovation, and we can only expect increased levels of innovation as geofencing becomes more mainstream around the world.
7. Software Used for Geofencing
Geofencing software is used to set up geofencing. It provides various procedures and solutions for data collection, analytics, and geofencing implementation. These software solutions are also offered in in-app formats, allowing users to create geofences using only their smartphones. Some basic information is needed to set up a geofence, including the following:
- Latitude and longitude
- Radius
- ID (to keep your geofence uniquely identifiable)
8. The future of geofencing marketing
Geofencing is a method of marketing that involves delivering targeted messages and offers to consumers physically near a store or other facility. Geofencing marketing provides an excellent opportunity for advertisers to create relevant and timely messages to consumers.
Geofencing has changed the way we do marketing. We are no longer limited to geographical boundaries. With geofencing, we can offer our services to clients anywhere in the world and promptly provide them with highly relevant promotions and messages. Geofencing is one of the most popular marketing strategies today because it can be used for any business size, industry, and type of consumer.
With geofencing, businesses have become much more efficient at reaching their target market by being able to track potential customers within a certain proximity. This allows them to save money on advertising by creating campaigns targeting only specific audiences who are likely to want what they offer based on their location data.
The use cases of geofencing can be used for various purposes, such as targeted ads, location-based reminders, and push notifications. However, geofencing’s current level of accuracy is a significant limitation of its potential.
Geofencing has become an integral tool of the advertising industry. Still, it must address many challenges before it takes over the content marketing industry.
Geofencing in OOH marketing can still be a successful strategy for connecting with customers at the right time. But there are better options for marketers looking to uncover bigger groups of interested people.
Instead, audience segments based on location provide the best of both worlds. These parts have a real-world setting and intent because they are based on real places. They are scalable because they can be developed over a more extended period.
These campaigns also allow you to activate segments through your marketing channels directly.
As a result, you are not dependent on push notifications from apps. You may take advantage of the programmatic marketing stack to target users wherever they are.
Conclusion
If you are a small business, retail establishment, advertiser or marketer planning a budgeted online ad campaign combined with conventional out-of-home, consider the integration of geofencing to boost conversions and isolate your target consumer more effectively. Many companies offer this service, but working with a mobile development company and coordinating marketing and outdoor ad purchases will make it most effective.
If you are looking to reach more potential customers you can get in touch with us!
