With the rise of digital technology, businesses are now turning to digital standee OOH advertising to promote their products and services. This type of advertising is a great way to reach out to potential customers and convey your message concisely and effectively.
Out-of-home advertising is not a new concept. Advertisers have been using billboards, bus stops, and other physical locations to reach consumers for decades. But in recent years, there has been a shift to digital out-of-home advertising.
DOOH advertising uses digital displays instead of traditional methods like billboards or posters. Digital displays can be found in various locations, including bus shelters, malls, and airports. One of the advantages of digital advertising is that it offers a more interactive and engaging experience for consumers. Advertisers can use digital displays to show video content, provide interactive experiences, and collect data about consumer behavior.
Here are some tips on using digital standee OOH advertising to promote your business.
1. What is digital standee OOH advertising?
Digital standee OOH advertising is a type of out-of-home advertising that uses digital displays to promote businesses and products. These displays can be found in high-traffic areas, such as airports, shopping malls, and busy city streets.
Digital standee advertising is a great way to reach many people in a short amount of time. This type of advertising can effectively promote special sales or events. It can also be used to build brand awareness.
2. The benefits of digital standee OOH advertising
Digital standee OOH advertising is an effective way to promote businesses and products. Companies need to find new ways to reach their target audiences as more consumers spend time online. Traditional advertising methods, such as print and television commercials, are becoming less effective as consumers increasingly tune out these mediums.
Digital standee OOH advertising provides several benefits for businesses, including:
- Increased reach: Digital standee OOH, a wider audience than traditional advertising methods, can see advertising. This is because digital standees are often placed in high-traffic areas like shopping centers and airports.
- Greater flexibility: With digital standee OOH advertising, businesses can quickly and easily change their messaging to keep up with current trends or events. This is not possible with traditional methods of advertising, which require lead times that can be months long.
- Increased engagement: Digital standees are interactive, which means that they can grab the attention of passersby and encourage them to stop and learn more about the advertised product or service. Traditional advertising methods, such as print ads, cannot offer this level of engagement. You can use digital standees to gather customer feedback or offer special promotions. This type of advertising allows you to engage directly with your customers, which can help build loyalty and encourage repeat business.
- Cost-effective: Digital standee OOH advertising is a cost-effective way to reach potential customers. It is often cheaper than traditional advertising methods, such as print ads or television commercials. You can use digital standee OOH advertising to promote special offers, new products, or services or to raise awareness of your brand.
- Non avoidable- Digital standee OOH advertising is an obvious form of advertising that can be seen by passersby, whether walking or driving. This makes it an ideal way to reach people who may not be achieved through other forms of advertising, such as television or radio.
3. How to create an effective digital standee OOH ad?
To create an effective digital standee OOH ad, businesses should keep the following tips in mind:
- Keep it Simple: When it comes to digital standee advertising, less is more. You want your ad to be eye-catching and attention-grabbing, but you don’t want it to be so busy that people can’t understand what it’s trying to say. Stick to a simple message and clear visuals.
- Use High-Quality visuals: Since your ad will be displayed on a screen, it’s essential to use high-quality visuals that will look good even when blown up. Avoid using blurry or pixelated images – they won’t do your business any favors.
- Make it Interactive: One of the best things about digital standee advertising is that you can make it interactive. Utilize this feature by incorporating interactive elements into your ads, such as quizzes, polls, or games. This will help engage viewers and make them more likely to remember your brand.
- Use Targeted Messaging: Another great thing about digital standees is that you can target your messaging specifically to the audience that will see it. For example, suppose you know that most of your viewers are young adults. In that case, you can tailor your ad with messaging that appeals to that demographic.
- Test before you launch: As with any marketing campaign, digital standee also needs to be tested, if they are working properly in low light. They should be very clear and do not show a blur effect. It should be attractive and eye- catching for the audience.
4. Advantages Of LED Display Panel & Digital Standee For the Retail Industry.
- Supermarkets and large format department stores, using digital display panels with eye-catching graphics, can significantly increase sales of food items.
- Restaurants can benefit significantly from incremental sales by introducing new dishes and cocktails, increasing sales.
- Shopping malls can employ these digital standees to direct customers quickly to points of interest and to display information about ongoing sales and irregular offers from showroom owners.
- For banks and financial service providers, visitors to their offices across can be informed about promotional plans, insurance benefits, and fixed deposit interest rates.
- Automobile Manufacturers can advertise loan offers & vehicle perks at their dealer network outlets more effectively with the help of digital display screen maker Price.
- By showcasing fresh designs to the customers, jewelry showrooms can benefit from a boost in sales throughout the wedding season.
5. How does digital standee work, and how to choose the best one for the business?
Digital standees are one of the most popular forms of OOH advertising. They are a great way to promote your business and attract new customers. But how do they work, and how do you choose the best one for your business?
Digital standees work by displaying a digital image or video on a screen. They are usually located in high-traffic areas, such as shopping centers or transport hubs, so potential customers can see them.
When choosing a digital standee for your business, there are a few things to consider:
- You need to decide what size screen you need. Smaller screens may be less expensive, but they will also be less visible to potential customers.
- It would be best to determine what content you want to display on your standee. Images and videos are both compelling, but consider using animation or interactive content if you’re going to capture people’s attention.
- Consider where you want to locate your digital standee. It’s essential to choose a location that gets a lot of foot traffic so that more people will see it.
- Size and placement of Digital standees come in all shapes and sizes. You need to choose one that is the right size for your space and will be placed in a high-traffic area.
6. How to measure the success of your digital standee OOH ad?
It’s essential to measure the success of your digital standee OOH ad’s success to determine whether it is an effective marketing tool for your business. There are a few ways to do this:
- Keep track of the number of people who stop and look at your ad. This can be done with a simple clicker or by counting the number of people who walk by your standee.
- Ask people what they think of your ad. This can be done through surveys or by asking people as they walk by.
- Keep track of the time people spend looking at your ad. This can be done with a timer or by using a software program that tracks eye movement.
- Compare the results of your digital standee OOH ad to other marketing campaigns you’ve run. This will help you determine its overall effectiveness.
7. Case studies of successful digital standee OOH ads
In the current marketing landscape, digital standee OOH advertising is becoming increasingly popular in reaching consumers. And for a good reason – studies have shown that OOH advertising is an effective way to reach target audiences, generate leads, and promote brand awareness.
To help give you some inspiration for your own digital standee OOH campaign, we’ve put together a few case studies of successful ads.
- Adidas- Adidas wanted to increase brand awareness and sales during the World Cup, so they installed digital standees in high-traffic areas in London. The standees ran real-time updates on match scores. They featured interactive content that allowed passersby to learn more about the tournament and Adidas’s involvement. The campaign was successful, with Adidas reporting increased traffic to their stores and website during the World Cup.
- Nissan- Nissan wanted to promote their new all-electric Leaf car, so they installed digital standees in critical locations across the UK. The standees ran information about the car’s features and offered test drives to interested consumers. As a result of the campaign, Nissan reported increased interest in its electric cars and saw an uptick in sales.
- Coca-Cola- Coca-Cola wanted to create excitement for their product. In an effort to distinguish their drink product line Coca-Cola is available in supermarkets. used cutting-edge standee and digital signage technology to revamp in-store advertising at a big supermarket. The outcomes were really encouraging.
Conclusion
Digital standee OOH advertising is an excellent way to promote your business. With its eye-catching design and easy-to-use interface, a digital standee will help you draw attention to your company and increase foot traffic. Plus, with its built-in messaging system, you can easily update your promotions and target your audience more effectively. Digital standees are a great way to promote your business and attract new customers. By following these tips, you can choose the best digital standee for your business and make sure that as many people see it as possible.
If you’re looking for a new way to promote your business, consider investing in a digital standee.
