You don’t need to be a big brand to think about advertising. Small businesses can benefit greatly from out-of-home advertising. OOH is an affordable way to reach your target market with a message that is difficult to ignore. There are many types of OOH advertising, from billboards to bus shelters. And with the advent of digital technology, OOH has become even more effective and interactive.
This blog post will explore the top strategies for advertising your brand with OOH. From choosing the right location to creating an unforgettable campaign, read on for everything you need to get started.
1. Why Choose Out of Home Advertising?
Out-of-home advertising is an effective way to reach your target audience. Here are some benefits of out-of-home advertising:
- It’s a great way to reach people on the go.
- You can target specific locations with your message.
- Out-of-home advertising is relatively affordable.
- It’s a great complement to other marketing efforts.
2. How outdoor ads tell unique brand stories?
Opportunities for out-of-home marketing start the moment a member of your target audience leaves their home. Consumers will come into contact with the billboards, signage, street furniture, digital ads, or other media types that tell your brand’s narrative no matter where they are going or what mode of transportation they use to get there.
Outdoor advertisements offer the opportunity to deliver messages in quite distinctive ways, even though they may employ some well-known marketing strategies. Here are a few illustrations:
- Reach younger audiences: Generation Z and Millennials are difficult to attract due to their typical attention spans of eight and twelve seconds, respectively. However, outdoor advertising allows you to stand out to younger consumers by existing in the “real world.” Gen Z and Millennial audiences are frequently persuaded to look up from their phones and connect with your business by an eye-catching billboard or interactive digital OOH experience.
- Engage with the environment: Take advantage of various chances by deploying outdoor advertisements and messaging that are aware of their surroundings. Everything depends on the setting: A billboard over a parking lot may promote dashcam technology to safeguard unattended automobiles. A kiosk outside a grocery store may draw attention to a deal inside.
- Be accessible throughout a customer’s day: People are often seen outside their home resulting in an opportunity for the marketer to promote their advertising through billboards. The time spent dining, shopping, and having fun outside the home, creates many opportunities for your brand to be present in your customers’ lives.
- Gain from adjustable costs: OOH marketing doesn’t require a minimum ad spend, letting you concentrate your time, resources, and efforts on the adaptable campaign scope.
You can benefit from factors that other marketing strategies, like radio or TV commercials, would overlook with outdoor advertising. Additionally, it creates a big canvas on which you may spread your message and accentuate different aspects of your company using various outdoor advertising formats.
Let’s see which advertisements excel at this immersive marketing strategy.
3. Best outdoor advertising strategies for your brand storytelling.
Outdoor advertisements immerse your target audience in your brand story, unlike other forms of advertising. Consumers can interact on their terms when continually exposed to various components of your message and given creative opportunities based on their location and behavior.
Travelers who interact with a wide range of OOH media types while exercising should take note of this immersion. Even while it’s unlikely that every member of your target audience travels frequently, the following example shows how various outdoor advertising mediums might be used to encircle a consumer:
3.1 Billboard advertising
Out-of-home advertising is a medium that includes any advertising that reaches consumers when they are outside of their homes. This can include traditional billboards, transit ads, street furniture, etc.
Billboard advertising is one of the most popular forms of out-of-home advertising. Billboards can be found in various locations along highways, in busy urban areas, and near sporting venues. Billboards are an effective way to reach a large audience with your message.
Transit advertising is another popular form of out-of-home advertising. Transit ads can be found on buses, trains, subways, and other forms of public transportation. Transit ads are an effective way to reach commuters and other people who are on the go.
Street furniture advertising is another type of out-of-home advertising that includes ads on benches, kiosks, and other types of street furniture. Street furniture ads are an effective way to reach people who are out and about in the community.
Out-of-home advertising is a great way to reach consumers with your brand message. If you’re looking to get started with out-of-home advertising, these are some of the best strategies to consider.
3.2 Vehicle Advertising
Out-of-home advertising is one of the most effective ways to reach your target audience. And with vehicle advertising, you can take your message on the road and directly to your consumers.
With vehicle advertising, you can wrap your entire vehicle in brand messaging or use more subtlety with decals or magnets. You can also target specific areas with your advertising by choosing where to place your vehicles. For example, if you’re targeting a local market, consider wrapping your vehicles in advertising that targets residents in that area.
Vehicle advertising is an excellent way to build brand awareness and reach new customers. Consider your target audience, budget, and objectives when planning your vehicle advertising strategy. With a well-executed plan, vehicle advertising can help take your business to the next level.
3.3 Transit Advertising
Out-of-home advertising is a broad category that includes advertising reaching consumers outside their homes. Examples of out-of-home advertising are billboards, bus shelters, and transit ads.
Transit advertising is a subcategory of out-of-home advertising targeting consumers using public transportation. This could include ads on buses, trains, or in subway stations.
Transit advertising can be an effective way to reach a large number of people in a specific geographic area. Because public transportation is often used by people commuting to and from work, transit ads can be a great way to reach working professionals.
If you’re interested in using transit advertising to promote your brand, there are a few things you should keep in mind. First, make sure your ad is clear and concise. You only have a few seconds to capture someone’s attention, so ensure your message is quick and to the point.
Second, consider the placement of your ad. Where will it be most visible? Will it be easy for passersby to see? Remember that many people will be looking down at their phones or books while waiting for their train or bus, so placing your ad at eye level can help ensure that it’s seen.
Finally, think about timing. When will your ad be most likely to reach its target audience? If you’re trying to reach commuters.
3.4 Street Furniture Advertising
Remember street furniture advertising when you’re planning your out-of-home advertising strategy! This type of advertising can be highly effective, especially if your target audience spends much time outdoors.
Street furniture includes things like benches, bus shelters, and public toilets. And most importantly for advertisers, many street furniture items are equipped with digital screens that can display ads.
Here are some tips for using street furniture advertising to promote your brand:
- Choose the right locations. When selecting where to place your ads, consider areas with high foot traffic and good visibility. You’ll want to ensure that as many potential customers see your ad as possible.
- Use eye-catching visuals. Since street furniture ads are often displayed on digital screens, you can use attention-grabbing visuals. Make sure your ad is designed to grab people’s attention and leave a lasting impression.
- Time your campaign wisely. If you’re targeting people who spend time outdoors, consider running your campaign during seasons when they’re more likely to be out and about (e.g., spring and summer). This will help ensure that your ad reaches its intended audience.
By following these tips, you can maximize the effectiveness of your street furniture advertising campaign and achieve great results for your business!
3.5 Guerrilla Marketing
Out-of-home advertising is one of the most effective ways to reach your target audience. Guerrilla marketing is out-of-home advertising that uses unconventional methods to grab attention and create buzz.
Some popular guerrilla marketing tactics include:
- Ambush Marketing
- Flash Mobs
- Street Teams
- Product Sampling
- Guerilla Projection Advertising
- Graffiti Advertising
- Mobile Billboards
4. Why use OOH for your business to advertise a brand?
There are many reasons to use out-of-home advertising for your business. OOH can help you reach a wide audience, generate awareness for your brand, and create a lasting impression.
Here are some specific reasons why using OOH to advertise your brand can be beneficial:
- OOH can help you reach a large number of people. Billboards, for example, have the potential to reach up to 70% of the population in a given market.
- OOH can generate awareness for your brand and help you stand out from the competition. With so many brands competing for attention, OOH can help you break through the clutter and be seen.
- OOH can create a lasting impression. Unlike other forms of advertising that are quickly forgotten, OOH stays with people long after they’ve seen it. Research has shown that OOH advertising is more likely to be remembered than any other medium.
So if you’re looking for an effective way to advertise your brand, consider using out-of-home advertising. It can help you reach a large audience, generate awareness for your brand, and create a lasting impression.
5. Branding through OOH: Importance
As one of the oldest and most trusted forms of advertising, out-of-home advertising is an important tool for any brand looking to reach new customers. OOH, advertising includes billboards, bus stop ads, and other forms of advertising that consumers see when they are outside their homes.
While some brands may be hesitant to invest in OOH advertising due to its high cost, the reality is that OOH advertising can be very effective in driving sales and awareness for a brand. In fact, a recent study showed that OOH advertising has a higher return on investment (ROI) rate than any other form of traditional media.
So why is OOH advertising so effective? Here are the key reasons:
5.1. OOH Advertising Reaches Consumers When They Are Most receptive
Consumers are more likely to notice and remember OOH ads when they are out and about. This is because they are not distracted by other things, as they might be at home or work. As a result, OOH ads have a higher chance of breaking through the clutter and reaching consumers.
5.2. OOH Advertising Is Highly Targeted
Advertisers can use location data to target specific ad audiences. For example, if a brand wants to reach people who live in urban areas, it can target bus stops and subway stations in those areas. Or if a brand wants to reach people who live near a certain retail store.
Present your brand bigger & better with OOHAP
OOHAP helps businesses like yours in achieving their objectives for outdoor advertising. Your business, beliefs, products, and services may be communicated to customers using our OOH marketing experience and commitment to storytelling. All of this is made feasible by using different formats, sizes, and venues that raise brand recognition and engage customers in novel ways.
Contact us right away to begin telling larger, better brand stories.
Conclusion
There are many options for out-of-home advertising, and it can take time to know where to start. There is no right or wrong OOH methodology, and there are many opportunities to attempt something new because the environment constantly evolves. There is a way to use it and its OOH variation to improve success regardless of your budget, target audience, and other factors.
With a little planning and creativity, you can use out-of-home advertising to make your brand stand out. Finally, try all these tactics to find the most effective combination rather than limiting yourself to just one. See how successful your brand promotion can be.
